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A smart destination management solution is something that cities and DMOs have dreamt of for years. Priocity made it a reality, it also enables destinations to become smart destinations & help them shape their own future to make sure tourism remains a force of good as much as possible. Ideally, tourism should work for the city, not the other way around.

Astute readers may notice that some of these digital tools look similar to those in the theme park industry. That is correct.

As we learned while analyzing this thoroughly, the more a destination wants to feel authentic, sustainable and less like a poorly run and overcrowded theme park, the more smart theme-park-type management tools are needed to quietly power things behind the scenes.